Marketing Manager, Evusheld
June 2022 – January 2023
Job responsibilities:
– Led content strategy and tactical execution on a start-up brand team that launched AstraZeneca’s fastest ever blockbuster medicine, Evusheld, an investigational Long-Acting Antibody
– Developed consumer and HCP (Healthcare Practitioner) campaign assets aligned to the brand strategy to drive engagement and utilization of Evusheld that consists of paid media, email, social, ads, and sales team enablement assets
– Assisted on a multi-million dollar national PSA TV campaign with Jeff Bridges called Up the Antibodies to boost awareness of Evusheld and enact our target audience by driving awareness
– Managed relationships with creative, media, social, and analytics agencies to develop tactics and omnichannel marketing to reach target customers and drive long term revenue growth of Evusheld
Digital Content Specialist
July 2021 – June 2022
Job responsibilities:
– Led multiple digital projects through the global commercial delivery process, and simultaneously, through a Medical, Legal and Regulatory review from concept kick-off to final approval
– Founding partner of a market delivery program pilot called the Squad Model, in which my team saved AstraZeneca over $430k during my first ten months due to in-house completion of web updates
– Regularly performed website optimizations to increase SERP rankings and raise organic traffic as well as generate stronger engagement with the brand audience by using analytics to enhance website UX
– A key member of the empowered agile scrum team, helping to expedite cost-saving digital updates that met the short and long-term goals aligned to numerous pharmaceutical brands
– Managed and coordinated with internal/external stakeholders (creative agencies, developers) in executing digital initiatives to increase physician sample requests and patient savings card signups